The iOS Apps Development market for 2017 and onwards

iOS apps development is without doubt, a huge market for years now. Apple’s market image and makes it increasingly important to boost business productivity and sales. Investing in iOS app development service could be a wise choice for any business.

Apple earned a $1.1 billion revenue in the in-app and apps purchases and growing at present. This speaks of the tremendous growth of iOS devices all through the years as well as profitability for developers. In a thriving technology in this modern world, having a business application is a must. Smart phones today are the highest used devices for both personal and professional use. A business owner often falls in a dilemma when it comes to choosing a platform for business app development. There are certain reasons why launching a business app on iOS could be more beneficial.



1. Has more paying clients. The iOS app development language is one of the most popular choice for businesses and mobile app developers today. Users of Apple are more willing to pay on an application.

2. Great consumer experience. Users of iOS usually are happy users, empowering it to be the first choice when it comes to a business app. With its excellent customer support, flawless software and perfect hardware, Apple developed a super brand in consumer electronics. Every iOS application fluidly works on an iPhone, offering a great user experience that’s always essential for any business.

3. Reach to the-savvy audience. For a business, attracting new and prospective clientele is important to boost sales. The iPhone has always been an attractive device for audiences who are tech savvy. Designing an iOS application for business is an innovative method of presenting the company that could further boost brand recognition.

4. Apple interface. An organization builds its app for better customer service. The more enjoyable and app is, the better it would be for a company’s relationship with customers. Users of Apple always praise the regulated environment of their device, as well as enjoy the easy interface.

5. Provide high security. When developing a business app, a company should opt for a platform that has exciting features and also provide utmost security. Users of iPhone stay safe from external threats since iOS provides a robust shield for malwares and virus, which make it an ideal choice for a business application.

6. Allow to penetrate to developed countries. Growing a business and establishing roots in foreign countries is the ultimate dream of each and every business. iPhones are popular in developed countries such as the UK and the US. An iOS app enables a company to expand its business in these countries.

7. Easy testing and low fragmentation. Apple hardly has twenty plus mobile devices in the market. Having less versions and variety of iOS enables developers to build and test an app early and adds benefits to a business as early as possible.

8. High return on investment. Using iOS applications could lead a business towards healthy finances with increased ROI and higher revenue. Scalable iOS applications could cater to the investment worthy clientele and boost the reach of a business with improved value.

9. Benefit from the market image of Apple. Users of iPhone know how difficult it is to get an application accepted in the App Store. When a user spots a business application in the App Store, he will know instantly that the enterprise must be price-worthy as it got accepted in the App Store.

10. Secure transactions. While security measures are present to boost security of online payment, an iOS app makes it more secure for users through encrypting online deals as well as removing threats such as hacking, phishing and others.



Swift gained popularity among app developers for its inclusive array of coding methodologies and frameworks. There are numerous advantages to Swift programming. The exclusive use of Swift 3.0 this year helps in developing iOS apps. Swift emerges as the primary tool for developing Apple applications, replacing Objective-C.


The number of developers for IoT based applications grew by 34 percent last year. The mobile application development on iOS creates value-added applications for maximum use of IoT products.


Small and medium organizations more and more are adopting a location-based mobile app development. This is beneficial in offering consumers information on products, reviews, services, prices comparison and a lot more for mobile commerce.


iOS became very popular due to its attention to security and privacy. Already, Apple has taken a step forward towards the right direction as ATS or App Transport Security that’s made mandatory for the iOS applications.


There is a rise in enterprise mobile application development. This is dependent on two factors, namely, engagement, real-time customer interaction and managing tasks and data in a dynamic way.

There are indeed a lot of opportunities that are coming up for iOS app developers. iOS apps development sure is here to stay and will continue to grow for years and years.


What Mobile Strategy Is Best: Native or Hybrid?

The best strategy to use, whether hybrid or native would depend on what one wants to achieve. However, it would also depend on one’s plans for the future.

Mobile developers ask the common question, and that is “Which approach is best, native or hybrid?” As with most interesting queries, the answers turns out to be ‘it depends’.



When deciding to invest in a mobile application, the next big decision is to choose how it would be developed. Should one go for native or hybrid? The same as a lot of technology solutions questions, the answer would depend on the goals and resources. Each path could lead to success and increase the odds of a big outcome by comprehending the costs and opportunities associated with every choice.


Native app development means building applications with the use of officially supported tools and languages for the particular platform. The two main platforms, Apple’s iOS and Google’s Android, each need certain programming languages that vary. Apple enables Objective-C for iOS and encourages a shift to Swift, the new proprietary language. The official Android development language is Java.

Both Android and iOS platforms were designed to provide developers direct, full control over the capabilities of the device, thus, the only limitations are the skills and imagination of a coder. This allows a peak level of visual fidelity, access to device components and alert responsiveness to inputs that other approaches could not match. But, the very specific also is a downside of Native app development. Since both firmware and hardware of the device ecosystems vary at a fundamental level, the necessary frameworks to unlock their potential vary too. Meaning that Android and iOS apps could be similar from a wide architectural perspective. Yet, the actual code would be unique for every platform. Releasing the same application concept on both platforms would essentially mean coding twice, doubling costs effectively for a simultaneous initial release and all subsequent enhancement and maintenance as well.


1. When the functionality of an app needs extensive control over devices, accessing things such as accelerometer, camera, GPS tracking, Bluetooth, NFC and more.

2. Applications wherein even short response lag for user input will be an issues, such as games.

3. Where the monetization path intended needs deep integration with application store functionality.

Examples of Native applications: Facebook, Netflix, Starbucks and Spotify.


Hybrid tools were developed, in part to address the downside to Native development wherein coding is necessary in two separate languages. Hybrid addresses this by sandwiching two technology layers together, thus the name Hybrid. One layer is the UI that’s coded using web technologies such as CSS, HTML5 and JavaScript. The other layer consists of a container for the web code called WebViews and a set of JavaScript hooks that enable web code to control device components. One of the key benefits of the Hybrid approach is the speed to market. The tools enable an application to be up and running in very little time. Moreover, web development technologies are long-established and well-known and the coding skills needed are considered less rare and less specialized compared to Native mobile developers. If hybrid application tools could do the heavy lifting and still get the benefit of leveraging advanced device capacities, it can be a big win when it comes to efficiency and cost as well as fast market time.


1. When the experiences one wants consist of simple interactions and interfaces. Hybrid applications must avoid multi-touch input and complex gestures.

2. In contexts wherein sped to market is top priority, or where budgets are limited.

3. In organizations that have strong web developers.

4. With apps that need regular content updates. WebView content could be changed without requiring an application to be upgraded and reinstalled.

Examples of Hybrid applications: Basecamp, Evernote and Instagram.


The mobile application environment is competitive. Customers have high expectations for mobile applications, which include usage ease, responsiveness and overall quality. Perceptions of users of the experience build lasting impressions of the company that provide the app. Moreover, unlike other technology forms, a lot of mobile app users don’t give second chances. Native applications could deliver the level of quality necessary more consistently and with lesser compromises. But, Hybrid frameworks continue to improve. In instances wherein the Hybrid option is strongly considered, make certain to consider the realities and risks very carefully before starting the development process to avoid surprises and to make sure that the outcome would meet the long-term goals. Choosing whether to go native or hybrid must depend not just on the present need, but also on the future plans too.

There are certainly instances when both hybrid and native applications can be a viable solution.

iOS 11 vs. Android O: The Battle Continues

Kicking a hornet’s nest isn’t always a good idea, Apple just walked us through iOS 11 for the iPhone and a few weeks ago Google seems even better by introducing us to Android O. Shown at their respective developer-centric conferences, both the tech giants are setting up to roll out the newest iterations of their respective operating systems, I.e. the iOS 11 and the Android O.


What Does Android O Bring To The Table?


This was one of the major announcements made at Google I/O 2017. Although the feature is already being used in Google’s YouTube app as well as in iOS. Along with the release of iOS 9, Picture-in-picture was introduced allowing the users to minimize the video and perform other tasks simultaneously.

Google O’s feature works much the same as it does on iOS. An Android user simply needs to tap the home button and the video will pop into a small window that remains on-screen while using other apps. In fact, one can easily slide the video around for the best placement or swipe it off-screen in order to end the video.

Notification Dots

Until now, Google hasn’t officially offered notification badges. With the release of Android O, users will see a small ‘dot’ that appears on top of their app icon especially when receiving a notification regarding the app. Much like with app badges available on iOS, the user will be able to tap on the app to open it and interact with the notification. Moreover, pressing the icon for a longer period can get you a short list of actions to perform. Which ultimately offers the ability to view the notification without opening the app via a small on-screen pop-up that looks like the 3D Touch shortcut menu on iOS but more notification-based.

Smart Text Selection

We all are well aware regarding the use of basic text selection tools, isn’t it? The recent iterations of Android and iOS have introduced formatting to applicable text. Google’s smart text selection feature makes use of Google’s AI to intelligently analyze what is being selected and provides you with contextual shortcuts.

For instance, you highlight a phone number, in the previous versions a shortcut to dial the number was provided. Similarly, highlighting an address will provide a shortcut to begin navigation using Google Maps. This is not just a mere suggestion as the highlighting process will also be more intelligent, selecting full phrases and addresses instead of single words.

Auto Fill

Apart from this one headline feature, the team of Android developers endeavors hard to make users lives a bit easier. For the most used apps on your device, Android O will help you to quickly log in. This means support needs to be manually added by developers, once supported the system will automatically remember usernames and passwords to quickly log into apps on the device.


Vital isn’t one feature but it is instead a suite of tools that help to improve the performance as well as the security of your Android device. With the help of Google play protect (a feature that scans your apps for malicious content) one can prevent apps from running in the background for too long and helps to make the battery last longer.

What’s New In iOS 11?

App Store

Apple has redesigned the app store quite comprehensively for iOS 11. Most of the iPhone development companies reveal that a user can now see a new collection, a daily list centered around a particular theme, and tutorials that show you how to do particular things in new apps.

The launch of iOS 11 has resulted in bringing dedicated tabs for Games and non-game apps, places to discover both new and popular offerings, as well as in-app purchases for apps. Moreover, you’ll see previews, tips, and game play videos too. Apple is canny at handling discovery – offering a range of useful and sometimes unexpected categories to help you find what’s right for you.


The new Dock in iOS 11 provides a user an opportunity to access some of the most frequently used apps and files from any screen. A new app switcher is designed to make life much easier especially when one wants to quickly change apps or open new ones.

Other than this, many iOS development companies emphasize on the new Drag and Drop system which works effectively on iPhone as well as the iPad. The feature allows a user to move pretty much anything between any two apps. For example, an image can be intuitively dragged and dropped directly into an email.

Do not disturb

A new feature named Do not Disturb is designed to avoid any distractions when controlling a car, without losing the online features necessary for navigation. The moment the feature is activated, people trying to get in touch with you will get a note to say which you will be able to see the message once you arrive at your destination.


iOS 11 messages app has been updated with several new features including a new ‘app drawer’ comprising of stickers, new peer-to-peer version of Apple pay which allows a user to pay via iMessage. The feature turns out to be a game changer as the feature makes use of touchID fingerprint sensor, and money received will go into your Apple Pay Cash Card.

It may quite interest you to know that there is also new messages in iCloud, feature which automatically synchronizes conversation all across all of your iOS and Mac OS devices.

What iOS needs to offer to compete with Google’s Android O?

  • Improvements to the Notification Centre – Notifications in iOS 10 are a mess while Android O is clean, and notifications are automatically grouped by the app.
  • UI improvements – or at least the fabled Dark Mode – iOS hasn’t seen a major redesign since iOS 7 which means it has looked essentially the same since 2013.
  • Ability to change default apps – Android users can select different default apps while if an iOS user clicks on an email address in Safari, it will open in Mail and there is nothing they can do about it.